2026
TYRO
Immersive tool simulating work experience in the classroom
- Product Strategy
- UX Research
- Immersive AI
Available for 2026 roles
SofiaElAmrani
I specialize in product management, UX research, and AI product development, turning customer insights into products people want to use.
01About
Hello, and welcome!
My name is Sofia and I recently graduated with a Master's of Integrated Product Design from the University of Pennsylvania. I am trilingual (English, French, Arabic) and I've lived in 5 countries across 4 continents (Morocco, U.S.A, Singapore, Spain, & Austria), which has helped me adapt to different environments and broaden my horizons.
02Select Work
Projects at the intersection of product, UX research, and AI.
03Journey
Global education & experience.
- 2024 — 2026education
Master of Integrated Product Design
University of Pennsylvania · GPA 3.97/4.0
- 2023 — 2024experience
Research & Strategy Associate
LOOP · Salzburg, Austria
- 2022 — 2023experience
Digital Product Manager
LOOP · Salzburg, Austria
- 2020 — 2021education
Global Design Program
Istituto Europeo di Design · Barcelona, Spain
- 2018 — 2019experience
Design Researcher
HEIST · Singapore
- 2017 — 2018experience
Architectural Design Intern
RAAD · New York, NY
- 2013 — 2017education
BFA, Architectural Design
Parsons School of Design · New York, NY
04Latest Updates
Wharton Hack-AI-Thon finalist, powered by Expedia.
April 2026
My team was selected as one of 6 finalists (out of 60) for the Wharton AI & Analytics Initiative Hack-AI-Thon, powered by Expedia Group. We built an algorithm to improve how travelers leave reviews, prompting the right questions to the right traveler at the right time.
By exploring multimodal AI (in particular speech-to-text), we focused on making reviews both richer and easier to give. Our goal: reducing gaps and discrepancies in review data, so future travelers can make better-informed booking decisions.
Received an Outstanding Service Award from Penn Engineering.
May 2026
In May 2026, I graduated with a Master's of Integrated Product Design from the University of Pennsylvania.
In the first year of the program, I was elected Chair of the Integrated Product Design program's Social Committee, and served on the board of the Wharton Innovation & Design Club as VP of Marketing. The following year, I was elected by my peers as the program's Co-President for 2025-26.
A few days before graduation, I was the sole recipient of my program to receive an Outstanding Service Award.
05Skills
The toolkit behindmy work.
Product
- Ideation
- Wireframing
- Prototyping
- Design Thinking
- Roadmapping
- AI Product Development
- Feature Prioritization
- Product Vision
- Backlog Management
Research
- Usability Testing
- In-Depth & Intercept Interviews
- Contextual Inquiry
- Survey Design
- Affinity Mapping
- Customer Insights
- Heuristic Evaluation
- Persona Generation
Software
- Figma & FigJam
- Photoshop
- Illustrator
- InDesign
- Miro
- Jira
- Notion
- Microsoft PowerPoint
- Microsoft Excel
AI Proficiency
- Prompt Engineering
- Lovable
- v0 (Vercel AI)
- Gemini
- Codex
- ElevenLabs
- Midjourney
- FLORA AI
- Pollo AI
Product
- Ideation
- Wireframing
- Prototyping
- Design Thinking
- Roadmapping
- AI Product Development
- Feature Prioritization
- Product Vision
- Backlog Management
Research
- Usability Testing
- In-Depth & Intercept Interviews
- Contextual Inquiry
- Survey Design
- Affinity Mapping
- Customer Insights
- Heuristic Evaluation
- Persona Generation
Software
- Figma & FigJam
- Photoshop
- Illustrator
- InDesign
- Miro
- Jira
- Notion
- Microsoft PowerPoint
- Microsoft Excel
AI Proficiency
- Prompt Engineering
- Lovable
- v0 (Vercel AI)
- Gemini
- Codex
- ElevenLabs
- Midjourney
- FLORA AI
- Pollo AI
06Philosophy
How I approach my process.
I always start with empathy, immersing myself in users' experiences and dig beneath the surface to uncover their needs, motivations, pain points, and aspirations. I bring the voice of the user into every conversation, from engineers and product teams to business stakeholders, so that insights translate into better decisions.
I'm inspired by Clayton Christensen's Jobs to Be Done framework: people don't simply buy products, they "hire" them to accomplish a job. To me, that's the essence of great product development. The best products help people achieve their goals in ways that feel intuitive, frictionless, and even delightful.
07Contact
Let's get in touch!
I'm open to new project opportunities, collaborations, and conversations. Based in Philadelphia, PA, open to relocation, and always happy to chat.